CFSTYLE.com talks with Mr. Mark Humes of Models Agency 242 about his views on Caribbean fashion, modeling and the Model Muse competition where the successful models can win 10,000 USD in prize money.This has been the richest model competition in the Caribbean this year. We here at cfstyle.com encourage all model aspirants in the Caribbean with international dreams to enter the competition details can be found here.
1. Who is models242 International?
Located in Nassau, The Bahamas, Models242 International is an exclusive, boutique styled model and creative agency established with one goal in mind, to become a major force in the international fashion community. Because of our boutique styled setup, we are an agency that is selective, and therefore, we look to attract only the most dynamic new faces and creative talents to be on our roster for representation – those individuals who have the greatest potential to inspire the business.
2. What’s your vision for Caribbean models?
Because of the Caribbean’s rich ethnic heritage, our island nations have some of the world’s most uniquely beautiful people. And sometimes, the fashion industry may see the young men and women from the region as just that, ethnic. There is nothing wrong with that, but Models242 International’s vision is to make ethnic classy enough to change minds. With the talent that we select to represent, we will work to alter industry perceptions and, in doing so, make the exotic ethnicity of Caribbean people a part of what is considered industry standard.
3. Do you think Caribbean models can become household names and earn top dollar contracts internationally?
There is no doubt that Caribbean models can become household names (in America I am assuming this means). But for that to happen, it will all depend on how the model is marketed. In the fashion business, like in a large number of businesses, to be successful, much depends on the quality of the product (the model) and how much marketing “hype” you can create around the product – how much you can convince the audience that what you have to sell is as great as you say it is. Tyra Banks and Naomi Campbell are household names. Who is to say that that could not be another model from the Caribbean? Tyson Beckford is a household name, and he is a model from the Caribbean – even if he was raised, for a good part, in America. For the Caribbean model (as a package) to become a household name, the vision behind that happening has to be created or already be in place. This is why we need to make sure that we are selecting the right package and not just any package.
4. Will models 242 continue to promote the stereotypical model look: petite, tall? Are plus size models welcome @ the Models 242 agency?
For us to be successful, we must recognize and serve the needs of the market/clientele that we seek to service and make sure that we can, more than adequately, meet those needs. Plus size and full-bodied models who are unique in their marketable characteristics will certainly feel at home with us. At the end of the day our primary aim is to represent a quality model or talent who can inspire the fashion industry and make us successful as a creative agency, while achieving his or her personal goals and ambition.
5. 10,000 USD prize – how does that compare with normal modeling contracts in The Caribbean?
The $10,000 USD being offered to the male and female winners of The Muse Model Competition is only a cash prize for winning the event, which is an arm of Islands of the World Fashion Week. It is not money for signing a contract with Models242 International.
6. What is the advantage that Models242 will be able to offer to the winners of this event versus any other agency in the Caribbean?
The contest rules and regulations for The Muse Model Search give entrants some idea of what they will receive as finalists in and winners of the event; therefore, we ask individuals who enter the event to carefully look over what we lay out in print and determine what the advantages are for themselves. However, Models242 will offer them, among other things, (1) promotional exposure through the international press as the “face” of Islands of the World Fashion Week, (2) participation in international fashion showcases for designers under the Islands of the World Fashion Week label, and (3) opportunities to contract for major assignments with other agencies in our industry network.
For the winners of the event, post the aforementioned, additional advantages lie in the vision that we have for their and Models242 International’s growth and expansion into the fashion industry – some of which I addressed above. We are passionately serious when we say that we want to see our talented roster of models and creative talents in all of the major fashion capitals of the world. But we are as equally passionate about having all of the world’s fashion capitals come and find a home in The Bahamas so that our models and creative talents can easily enjoy the best of both worlds. For us, the advantage comes down to vision and how the vision is executed. The group of exceptional new faces and creative talents who come and are selected for representation will have the advantage of working with key individuals, locally and internationally, that are assembled to execute Models242 International’s vision to become a major player in the global fashion community.