When I signed on as the Editor a few months ago, I was determined to maximize the potential of CFstyle.com by doing more to bring current fashion news and products from within the Caribbean to the readers and to showcase what our Caribbean people were doing for themselves abroad as well. I also wanted to show the world at large what we could really do with our creativity. An idea like that is always a work in progress, and we still have a long way to go in establishing a viable and solid fashion industry that contributes to the Caribbean economy in a significant way. However, the steps that I see the individual creative minds taking to further their skills and promote their work make me even more determined to establish a community of fashion contributors who work together to build something truly beautiful and memorable.
The CFstyle cover came about as a way of showing the world that it is possible to produce quality work at an international standard without huge budgets and overly expensive equipment. If we can produce such beautiful imagery with minimal resources but lots of passion and creativity from our contributors, then imagine what we could do with even more? At the same time, we have been adamant about our consistency in promoting the region, by working with people and products that represent some of the best of what the Caribbean has to offer. And that is what the CFstyle cover is all about – collaborating and creating beautiful work that conveys Caribbean, Fashion and Style. We have a voice in the fashion world, and it is much more than the stereotypical photo shoot after photo shoot taken on a white sandy beach!
Shannon Alonzo was the perfect choice for the first cover for many reasons: in London – Shannon is a soon-to-be fellow London College of Fashion alumni – I have worked with her on numerous occasions and admire her work ethic and dedication to my vision on any particular project. Added to that our mutual respect and internship experience with design veteran Meiling Esau, I knew that Shannon’s Shorts Are E.V.I.L. pop-up boutique would be both innovative and successful. The timing coincided perfectly with the CFstyle cover concept –Slave To Fashion.
Only a person who has burned the midnight oil for weeks on end through blood, sweat and tears (literally) for no sensible reason other than ‘I do it because I love it’ will understand how much this particular industry can take out of you. The team that we were blessed with for this venture took the concept from an idea on paper to a series of final images that would be able to find its rightful place in any portfolio, from beauty to photographic. I am very proud of the work we did, grateful to every member of the team – from the technical people behind the scenes to the featured artists at the forefront – and excited to see how the CFstyle cover collaborations are going to evolve in the coming months.
We at Caribbean Fashion-Style Journal look forward to bringing you, the reader, more of the beauty that we see within the Caribbean as a source of great creativity. To those creative minds in every aspect of the fashion industry, we look forward to working with you soon. The CFstyle cover is just the beginning.
Many thanks and blessings,
Darcel de Vlugt
Use the links below to find out more about this cover’s contributors, check out what went on behind the scenes via our YouTube video channel or scroll down to the gallery for behind-the-scenes photos!
The CFstyle logo button courtesy of those Button Guys! Look out for more!