By Kemar Daswell
The name Yahdie Conscious is becoming largely popular within the international fashion circles as well as a household name in Jamaica. The brand that is managed by Jaye-Ann Oconnor and James Black two 20+ year old women with a vision for international success and her eyes on all the major fashion catwalks from the Caribbean to Europe and back to her small island of Jamaica. Yahdie Conscious is a funky and edgy brand, and was originally only a t-shirt brand has evolved into so much more. YC does it all now, from t-shirts to dresses. Although managed by Miss Black the brand ‘YC’ emerged from the hearts of two young females and friends, James Black(JB) and Ms.Jaye, self taught designers from Kingston, Jamaica who share a genuine love for fashion and also their country. It is truly an innovative brand that manages to stay on top of the trends around the world while also blazing a trail of original and unique designs. The YC brand is a 100% female as they seek to capitalize on the fashionable woman of the modern, The line is influenced by their exciting and colourful culture as well as the relaxed atmosphere of their Caribbean home. The fashions of the Jamaican dancehall scene and outside influences such as; Japanese Street fashion and Punk Rock have all been blended in their designs.
With the brand under her belt this innovative designer has spread her wings with other business ventures still fashion related in creating her latest sensation HEADBANDS BY JB as well as become a part of the blog world in the creation of her popular blog (JBSTYLEZONE) which was nominated in the recent Jamaica Blog Awards in the fashion category, James Black (JB) is indeed a woman with a vision and is setting the trend for woman to come. With fashion as her passion she has also dipped her feet in the modeling world being a model for international designer Romero Bryan as well as been the lead girl in several music videos where she appeared alongside names like Shaggy, Konshens and others. She has no intention of stopping anytime soon with the recent launch of her new line under the YC brand “StarGyal” it only proves that this fashion princess will not allow her star to fade. As we continue to watch her progress we can only applaud her many strides she has made thus far and continue to wish her the many successes to come.
You can see the blog here.