Who is Lesa G?
Lesa Gonzales is a Trinidadian-based crochet Fashion Designer whose crocheted clothing represents the new generation of creative fashion talent in the Caribbean.
What do you produce and who is your target audience?
I produce an exciting range of crocheted swimwear, casual and formal wear, and even accessories. My target market is young on the go women ages 16 to 35 size 0 to 18. The Lesa G woman exudes uniqueness, confidence, and style, priding herself on setting trends.
What inspired you to get into fashion?
I have always had my own style and had a small group of followers even in high school that always wanted to borrow my crocheted pieces, I would have a checklist of who borrowed what and when.
After my senior year in high school I continued designing. There were other people who inspired me along the way such as Orson Charter of Charter’s Design who taught me the basic construction of clothing, my friend Quilin Achat, editor of Outlish magazine for letting me bring her imagination to life ever so often, the producer of San Fernando Fashion week, Deron Attz, for introducing me to Trinidad and Tobago and the rest of the world.
Describe your journey into fashion and describe the process of putting together your current collection?
When I was a little girl my grandma was a crochet queen, she made things such as doilies and baby booties.
One day I said to her, “Grandma if I could only crochet, I would make the sexiest clothes of all times.” She probably thought that I was just another unrealistic child.
I grew up with my father; I was not allowed to wear sexy clothes so my imagination was put to paper. I designed things that I would imagine myself wearing.
Later in my life I gained a diploma in nursing, which did not work out well for me, I did other jobs such as working in restaurants. Later on I was unemployed with nowhere to turn, then I remembered my skill I made a whole bunch of crocheted stuff, I started off selling on the streets, and people were very supportive of me.
My Rastafarian brother (Star) employed me at his culture shop, where I featured some of my original designs, ones you have not seen on the runway. At the culture shop I met Quilin who recommended me to work at Charter’s Design there I met the producer of San Fernando fashion week (SFFW) who recognized my skill and suggested I take part in SFFW.
Putting my collection together is simple. When I think about the Lesa G woman, I think about the places she goes. What would she wear?
Who are some of your mentors in fashion?
One of my mentors in fashion is crochet fashion designer from Jamaica _Mystic Khaki because we both share the same interests.
Which Caribbean designers do you admire?
Some Caribbean designers that I admire are Deron Attz ,Meiling, and Christian Boucaud.
How was your debut at San Fernando Fashion Week last year and how do you feel about this year?
Debuting at San Fernando Fashion Week 2010 Lesa G sent models down the catwalk in an array of beautiful crocheted monokinis, shorts, hoodies, and casual shirt dresses. I stood out as one of the most directional designers of the season. I even created my own Facebook page at Designs by Lesa G.
I created a group on Facebook. In my group you meet people from all over the world, places like Chile, Argentina, Turkey etc. I had lots of interviews, invitations to fashion shows . . . you name it
What are your future plans?
Lesa G’s future plans are to inspire innovation within the local fashion industry and to stimulate deeper collaborations with retail outlets.
What type of support do you require in order to take Lesa G to the next level?
Apart from needing financial support, I can definitely do with the support of local buyers to support local fashion in Trinidad and Tobago.