An analysis of the Jamaica fashion season 2010

CFSTYLE.com has adapted an analysis of Kemar Daswell on the Jamaican fashion season. The analysis gives a comparison of the two biggest events in Jamaica notably: Caribbean Fashion Week and Style Week Jamaica. As each Caribbean Island seeks to establish their fashion market and support their designers the machinery around fashion events will have to be enhanced in order to create a greater experience for all parties involved : sponsors, models, media and patrons. 

The wheels of the machines have stopped spinning, the catwalks are down, models are off to their different international castings, and the model agencies are counting the earnings or losses respectively.

The official fashion season for Jamaica has ended with the staging of Saint Internationals Fashion Block held weeks ago in New Kingston. So as the dust settles and the designers market the designs for sale the question is raised who staged a better production? Caribbean Fashion Week (CFW) hosted by Pulse was held this year at the National Indoor sports center, as Pulse always does, giving the opportunity for small designers to showcase designs or samples of work by displaying booths, as well as for sponsors to brand at the event.

This strategy allowed for the consumer and the designers to bond closer during the short breaks and before and after the show, allowing for some lasting contacts and business partnerships to be made. Kingsley Cooper and his team with the 10th anniversary staging of Caribbean Fashion Week 2010 did fail in some aspects; however, they must be firstly commended on fostering the business aspect of fashion. Caribbean Fashion Week held over a total of three days with the exception of the workshops and business functions was a fashion week that reflected a high level of preparation, and a lot of respect to the members of the press and patrons.

The CFW team displayed superior organizational qualities. The models at CFW also displayed professional behavior and proper ethics while going about their business. The production team, led by international fashion producer Richard Moody, must also be commended for a timely show though with late starts they started with a “bang.”

All of the designers from Ashley Martin to Uzuri to Mink all made being a Caribbean native something of which to be proud. CFW not only showed us fashion and styles but gave an entertainment package fitting to high standards showcasing new and upcoming talents mixed with international names like Katia Cadet and Johnny Gill as well as Jamaica’s own Una and Gramps Morgan among others. Models like Oraine Barrett, Carla Campbell, Nell Robinson, and the other big names from Pulse delivered a powerful performance by showcasing the designs by the designers.

Newer models such as Kimberly Sutherland and Leon Carpenter also did well. Within two weeks the competitors to Caribbean Fashion Week held their international production of Style Week Jamaica (SWJ) at several locations such as Devon House for International Men Collections, Fort Charles, Port Royal for Mecca of Style, and New Kingston for Fashion Block. These three locations both breathtaking backdrops to a perfect fashion with properly executed productions. The locations were chosen to fuse history with modern fashion. While that was a perfect public relations quote the setting for International Men Collection was not as comfortable as expected as the runway had cut through the passageway in and out and around the venue. However, the set up was of international standards.

The show would have had a better feel if the production team had concealed the backstage area from the view of the patrons as well as not started almost two hours late. The Port Royal staging of SWJ was a vast improvement from the previous night, however, in terms of production quality, that went to the final night.

Style Week Jamaica this year had a serious issue with time and organization and proper treatment of guests both at Devon House and Port Royal. But the major issue was the quality of designers on the show.

While no one can argue the point that Les Campbell, Spokes, Drenz, Dexter Pottinger, H.O.D. and Andre Shirley saved the entire week then Saint International needs to again look at the criteria they have for placing a designer on the runway to show. Though Style Week is not known for their models as such this year’s male models stood out more than the females but a few strong females made it through the cracks this year.

The workshops held by Saint International not only benefited those already in the industry but those wanting to get into the fashion industry. It goes without saying that for the year 2010 Caribbean Fashion Week was on point. Makes it hard to seem that those top designers are not a part of the CFW stage or maybe not yet.

KEMAR DASWELL

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2 responses to “An analysis of the Jamaica fashion season 2010”

  1. Randy Richards

    Great article Kemar! :) Did get to take in most of this season except for a few highlights here and there however, I have giving an eye on Spokes and frankly speaking, I love their stuff… gonna get ma next suit there :)

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